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MSIS - E-Commerce
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There are two main cost considerations
when adding
e-commerce to your web site:
| 1. |
The
shopping cart fee for the required scripting to
set it up. |
| 2. |
The
costs associated with accepting payments online. |
1. The
first fee will be dependent on the number of items and
complexity of the shopping cart. MSIS has a minimum
fee of $375 to set up a simple single page listing of
1-5 products for your cart. The price for this work
is always bid based on the scope of the entire job.*
Some shopping carts may also be assessed a monthly service
fee depending on the type of storefront created.
2.
In
order to accept credit cards as a payment method on
your web site you need to have a merchant account. The
exception to this rule is if you use a service that
will process payments on your behalf such as Paypal,
2Checkout.com, or Internetsecure. This is a viable and
affordable alternative for low volume merchants.
* NOTE:
Shopping carts and storefronts are only bid in addition
to a web design contract.
Please read on so that you can better understand the
options.
Merchant
accounts
A merchant account is not a business checking account.
It is a special facility that is arranged with a credit
card clearing bank that allows you to process card transactions
through their facilities. In general, as internet merchants
you are required to declare to the acquiring bank who
gives you this facility that that is how you trade.
In many cases you will also have to pay higher rates
than offline businesses such as shops or restaurants
who obtain a signature from their customers.
The
mechanism for obtaining a merchant account varies from
country to country. In the US merchant accounts are
sold by third party vendors, in the same way as many
other financial services. You are not required or expected
to use the same bank for any other purpose so you are
pretty much free to use who you like. In general the
best place to start searching for a merchant account
is at the websites of the payment gateways, for example,
Cybercash and Authorize.net.
Costs
The cost and ease of obtaining a merchant account
varies from country to country. In the past the US has
probably suffered some of the highest set-up costs (more
than $500) but that is changing now. Always check the
hidden costs such as minimum monthly charges or flat
rate maintenance fees.
Sample Cost Summary of a Merchant Account
To set-up a package with a Standard Class service
merchant account, it can cost you around $350 to start.
Don't forget to add this to the minimum $375 set up
of your shopping cart as listed above.
The merchant account maintenance fees are $20-30 per
month. The discount rate is very low at 2.42%. Each
transaction will cost an additional $0.60 in total.
Add into this any web site maintenance fees that you
will have for your web site and you can see that costs
can reach $75-$100 a month for a merchant account in
maintenance fees and a minimum of $700 for the initial
creation of the shopping cart/SSL services.
*This
is only for the shopping cart/e-commerce section of
your site and does not inlcude any other web site design.
This is an estimate only and a formal bid is always
required prior to accepting any work.
If
your sales are not forecasted to cover this you may
want to read on.
Third
Party Payment Processors
As an alternative to using your own secure server
set-up to collect check and credit card details, you
can use a third party payment processor.
Although
I list the following companies I make no commitment
to link to any particular service. There may be additional
fees involved with setting up clients with these services
so a formal bid that is approved in writing by the client
is required prior to accepting any e-commerce job.
| PAYPAL |
| If
you don't have a merchant account or can't get
one then try Paypal. They will require you have
a business account set up with them.
- No
merchant account required
- US
and Non-US merchants using their Web Accept
system
- Multiple
currencies
- Goods
delivered on the internet - NO
- mTracker
- NO
- web
site
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| 2CHECKOUT |
This
service allows you to accept credit cards without
a merchant account.
- US
Dollars
- Goods
delivered on the internet - YES
- mTracker
- YES
- web
site
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